The Center for Parent/Youth Understanding's

Youth Culture E-Update

Edition #58: May 5, 2004

 

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Contents:

I.  Youth Culture Stats and Trends:

1) Teen Brain

2) Teen Music Piracy Attitudes

3) TV Alcohol Ads

4) Top Teen TV

5) Marijuana and Teens

6) College Smoking

7) Teen Summer Employment

8) Male Body Image

II.  CPYU Resources

III.  Pop Culture Quotes: Jennifer Garner, Anne Hathaway, Chad Michael Murray and more.

IV.  Lyrical Expressions: Avril Lavigne and Maroon 5

V.  Current Culture Image

VI.  Culture Links

VII.  Walt Mueller's Commentary

VIII.   E-update & CPYU information 

 

Youth Culture Stats and Trends:

 

1) Teen Brain

Time magazine (May 10, 2004) has a feature cover story titled, "Secrets of the Teen Brain".

                http://www.time.com/time/magazine/0,9263,1101040510,00.html

 

2) Teen Music Piracy Attitudes

The Barna Group reports the results of an online survey of 1,448 teenagers conducted in February 2004 in regards to teen attitudes and behaviors about music piracy. Overall, 8% of teens (10% for Christian teens and 6% for "non-born agains") called music piracy morally wrong, 21% said it was morally OK, and 65% said it was not a moral issue.

                http://www.barna.org/FlexPage.aspx?Page=BarnaUpdateNarrow&BarnaUpdateID=162

                See also: CD sales and file-sharing impact study

                http://www.hbs.edu/about/news/032904_file_sharing.html

                See also: 14% of Internet users no longer download music

                http://www.pewinternet.org/reports/toc.asp?Report=122

 

3) TV Alcohol Ads

The Center on Alcohol Marketing and Youth at Georgetown University reports that television alcohol ads increased 38.5% between 2001 and 2002 (from 208,909 to 289,381) and total alcohol ad spending rose 22.1% over the same period (from $811 million to $990 million). Also, teens, on a per capita basis, were more likely to be exposed to alcohol ads compared to adults. Other key findings:

                http://camy.org/research/tv0404/

 

4) Top Teen TV

According to Nielsen, as reported by USA Today, May 5, 2004, 5D, the top TV shows for 12-17 year old girls were: American Idol, The O.C., Will & Grace, and One Tree Hill. The top TV shows for 12-17 year old boys were: The Simpsons, Malcolm, and The O.C.

               

5) Marijuana and Teens

The National Center on Addiction and Substance Abuse at Columbia University reports a 48% increase in marijuana-related Emergency Room visits between 1999 and 2002 (from 12,730 to 18,845) from its report, Non-Medical Marijuana II: Rite of Passage or Russian Roulette? Also, the percentage of youth under the age of 18 who were admitted for marijuana treatment jumped to 62.6% in 2001 from 25.9% in 1992.

                http://www.casacolumbia.org/absolutenm/templates/PressReleases.asp?articleid=358&zoneid=56

                http://www.casacolumbia.org/pdshopprov/files/Marijuana_Paper_on_Letterhead.pdf  (45 page pdf file)

                See also: Marijuana use disorder study

                http://jama.ama-assn.org/cgi/content/abstract/291/17/2114  (free abstract, fee to access)

                See also: "Perc-A-Pops" abuse

                http://www.usatoday.com/news/health/2004-04-28-narcotic-lollipop_x.htm

                See also: "National Drug Threat Assessment 2004"

                http://www.usdoj.gov/ndic/pubs8/8731/

 

6) College Smoking

Researchers from the University of Wisconsin found that 90% of college students who smoked daily were still smoking at the end of a four year study of 548 college students.

                http://www.news.wisc.edu/9676.html  

 

7) Teen Summer Employment

The summer employment outlook for teens looks bleak based on analysis conducted by The Center for Labor Market Studies at Northeastern University in Boston. In 2003, 36.5% of teens were employed during the summer, down from 39.5% in 2002 and 45.0% in 2000.

                http://www.nupr.neu.edu/5-04/summerjobs.shtm

 

8) Male Body Image

Researchers, reporting in the Journal of Social and Clinical Psychology, as reported by Reuters, discovered that advertisements featuring fit and lean males can have a negative influence of body satisfaction from a study of 158 male college students.

                http://www.reuters.com/newsArticle.jhtml?type=healthNews&storyID=4895847&section=news

 

 

CPYU Resources:

To order resources from CPYU visit our "Resource Center" at http://www.cpyu.org/pageview.asp?PageID=8871 or call 800-807-CPYU (2798).

All suggested donations include shipping and handling.

 

Newsletter:  "YouthCulture @ Today" is the Center for Parent/Youth Understanding's 24-page, ad-free, quarterly newsletter that is full of up-to-date information and in-depth analysis on today's youth culture. The just released Spring 2004 edition highlights the music and message of Outkast, and much more. "YouthCulture @ Today" is available for a suggested donation of $15 for one year (4 issues). To order your copy go to http://www.cpyu.org/pageview.asp?PageID=7265 or give us a call at 800-807-CPYU (2798).

 

"How to use your HEAD to guard your HEART: a 3-D Guide to making responsible music choices" This colorful 12 page booklet is one of our most popular resources. The "3-D Guide" walks you through the 3-Ds of "Discover," "Discern," and "Decide" as you listen to today's popular music and media. The "3-D Guide" will help you to "mindfully critique" media and not "mindlessly consume" it. This is a great tool to use in youth meetings as you discuss with your teens how to "think Christianly" and make wise media choices. The suggested donation has been lowered to $2.00 each for 1-5 copies or $1.00 each for 6 or more copies!

 

Seminars: Walt Mueller is available to speak at your church, school or organization.  Our "Understanding Today's Youth Culture" seminars are presentations designed for parents, youth workers, teachers and others dealing with the specific challenges associated with understanding the world of pre-teens and adolescents.  To book a CPYU seminar, go to http://www.cpyu.org/pageview.asp?PageID=7275 and/or contact CPYU at 800-807-CPYU (2798).

 

 

Pop Culture Quotes

 

"Everyone is saying that your teenage years are really hard, but they're actually really easy. You're not working, you're not paying taxes, you just have to go to school."

                - 14 year old golfer Michelle Wie, Sports Illustrated, May 3, 2004, p. 70.

 

"I think [being a teenager] is a time in your life when you gravitate toward a somewhat dark realism, and you want people to stop talking to you as if you were a child. You want people to give it to you straight."

                - Rock artist Morrissey, Spin, May 2004, p. 62.

 

 "Hanging out with 13-year-olds reminded me that there were times when I would be standing in a store with money I had earned baby sitting and the salesperson would walk by and talk to an adult. It's as though you're invisible in the world. You're just discounted. And 13-year-olds are actually pretty capable and sophisticated. They just can flip and then be children and adolescent and dramatic."

                - Actress Jennifer Garner, Associated Press, April 22, 2004.

                http://customwire.ap.org/dynamic/stories/F/FILM_JENNIFER_GARNER

 

"I was very lost and very lonely in high school . . . I didn't drink because I disagreed with it at that point in my life. People didn't understand that, and they made fun of me for it. They were always putting a beer can up to my lips and being like, 'Come on, you know you want to.' And I was like, 'No, I really don't. That's not what I want my life to be about right now."

                - Actress Anne Hathaway (Princess Diaries movie), CosmoGirl, May 2004, p. 137.

 

"Give them an education on what's right and what's wrong."

- Cal Ripken Jr. offering advice on how adults should address kids about the current steroids controversy, USA Today, April 19, 2004, 4C.

 

"There are those out there that definitely play up their sexuality and whatnot, but I don't and I never really have, so it's kind of weird to kind of see yourself in that light or for people to regard you in that light."

- Singer/actress Mandy Moore, Associated Press, April 16, 2004.

                http://customwire.ap.org/dynamic/stories/P/PEOPLE_MANDY_MOORE?

 

"Just because you don't like the words 'anal sex,' doesn't make it indecent."

                - Viacom president and chief operating officer Mel Karmazin, Adage.com, April 27, 2004.

                http://www.adage.com/news.cms?newsId=40374

 

"It's a big deal, getting married. For a while, it wasn't an issue. We were very committed. And then, once we had our second child, we just wanted to say, this is our family. This is who we are."

                - Actress Julianne Moore, Time, May 3, 2004, p. 97.

 

"As a child I was insecure. My father and I didn't have a good relationship. My mother said he liked me until I started talking. He wasn't a very affectionate guy."

                - Actor Billy Bob Thornton, Rolling Stone, April 29, 2004, p. 62.

 

"I never kissed a girl, so I don't really want to kiss a girl. But, it's part of my job, and so I'm kissing a girl."

                - Actress Alexis Bledell (TV show Gilmore Girl), Spin, May 2004, p. 21.

 

"I'm able to keep my work life separate from my real, personal, intimate life."

                - Actor Chad Michael Murray (TV show One Tree Hill), CosmoGirl, May 2004, p. 158.

 

"It was really important for me that my character in Havoc be nude, because she gets naked with guys due to her extreme lack of self-confidence . . . So what was I supposed to do as an actress? Go in there and not be my character and not go as hard-core as she would? No."

                - Actress Anne Hathaway (Princess Diaries movie), CosmoGirl, May 2004, p. 137.

 

"How you see me is how I am. My image is really reflective of how I was raised and where I came from. I don't really force it. If you force it, you're not being true to yourself - and that's what hip-hop is all about."

                - British Hip-Hop artist Dizzee Rascal (real name, Dylan Mills), csmonitor.com, April 30, 2004.

                http://www.csmonitor.com/2004/0430/p13s01-almp.html

 

"As a performer, much of my life has been spent in the spotlight. I know how important appearance can be to teens, especially the impact it can have on the way you feel about yourself."

- Christy Carlson Romano (voice of Nickelodeon's "Kim Possible"), PRNewswire, April 26, 2004.

 

"Maybe I'm a little embarrassed about the fact that I've been taking Xanax for five years. Morally, between me and God, I don't want to take these drugs. But I need to."

                - Courtney Love, Blender, May 2004, p. 106.

 

 "I never think about why it happened. It was just straight and simple evil—just evil."

                - Columbine High School shooting survivor Sean Graves, USA Today, April 19, 2004, 5A

 

"I don't think there are seven deadly sins—there is just one: fear."

                - Erykah Badu, CosmoGirl, May 2004, p. 133.

 

"Harry Potter's like Santa Claus—something you can't see but wish was real so badly that you end up believing in it."

                - Actress Emma Watson (Hermione Granger in Harry Potter movies), YM, June 2004, p. 108.

 

"I believe we're all smart in our own way, but I'm always searching for the truth. I just believe that King Solomon was right when he said knowledge is the only thing in the world that will enlarge your days on the Earth."

                - Toronto Blue Jay's pitcher Miguel Batista, USA Today, April 28, 2004, 2C.

 

 

 

"I am a walking, talking secular example. I am an Islamic hero. My wife is Hindu. My children - I always say this openly - they will learn both the religions. There is no difference at all. I would like to teach them Christianity, too."

                - Indian actor Shah Rukh Khan, Associated Press, April 28, 2004.

 

I love the guys in the Ku Klux Klan as one of my human brothers, but I don't have to like them ... If one of them was in a burning lake, or something like that, and I was there and I had the chance to save them, I would. I'm just a follower of Jesus. And a real follower of Jesus would do that

                - Veteran singer/songwriter Smokey Robinson, Reuters, April 28, 2004.

                http://reuters.com/newsArticle.jhtml?type=entertainmentNews&storyID=4970034&section=news

 

"I'm a very spiritual person in that I feel like this must be for a reason. This wasn't in my plan. But you know what? It's in my plan to raise my kids and be in my marriage, to make that successful. So you have to adjust."

                - TV journalist Maria Shriver (Arnold Schwarzenegger's wife), USA Weekend.

                http://usaweekend.com/04_issues/040425/040425maria_shriver.html

 

"I was raised Roman Catholic, and when I was 13, I got confirmed . . . Honestly, I imagine giving it all up and becoming a servant of the world. I don't necessarily think I'd do it with a religion."

                - Actress Anne Hathaway (Princess Diaries movie), CosmoGirl, May 2004, p. 137.

 

 

 

Lyrical Expressions

 

 

[Chorus:]
Did you think that I was gonna give it up to you, this time?
Did you think that it was somethin I was gonna do and cry?
Don't try to tell me what to do, Dont try to tell me what to say, You're better off that way

Don't think that your charm and the fact that your arm is now around my neck
Will get you in my pants I'll have to kick your ass and make you never forget
I'm gonna ask you to stop, thought I liked you a lot, but I'm really upset
Get out of my head get off of my bed yeah thats what I said
Did I not tell you that I'm not like that girl, the one who, throws it all away

                - Don't Tell Me by Avril Lavigne from her soon-to-be-released album Under My Skin

                http://www.azlyrics.com/lyrics/avrillavigne/donttellme.html

                See the video interpretation: http://www.mtv.com/music/video/  or

                http://launch.yahoo.com/artist/default.asp?artistID=1098109

 

 

I tried my best to feed her appetite, Keep her coming every night
So hard to keep her satisfied, Kept playing love like it was just a game
Pretending to feel the same, Then turn around and leave again
This love has taken its toll on me, She said Goodbye too many times before
And her heart is breaking in front of me, I have no choice cause I won't say goodbye anymore

I'll fix these broken things, Repair your broken wings
And make sure everything's alright, My pressure on your hips
Sinking my fingertips, Into every inch of you, Cause I know that's what you want me to do

- This Love by Maroon 5 from the Songs About Jane album. The song is #6, after 13 weeks, on the Billboard Hot 100™ chart, dated May 8, 2004.

                http://www.azlyrics.com/lyrics/maroon5/thislove.html

                See the provocative video: http://launch.yahoo.com/artist/default.asp?artistID=1098353  

 

 

 

 

 

Current Culture Image

This Trojan® condom ad appeared in the June 2004 issue of YM, p. 43. The ad shows a smiling female pointing to a condom tucked under the top of her pants with the tag line, "B.Y.O.T." (Bring Your Own Trojan®), which is a play off the familiar B.Y.O.B. (Bring Your Own Bottle). The small print at the bottom of the ad begins, "Why rely on the guy?" The placement of this ad in a young girl's magazine reflects the culture's changing sexual ethics even as it directs vulnerable and impressionable girls about their attitudes and behaviors regarding sexual expression. The ad could be used to ignite a discussion on sex.

 

 

 

 

 

 

 

Culture Link

The newly launched MentorYouth.com web-site "exists to enlist, encourage, equip and empower Christian adults, and the community as a whole, to become mentors to young people."

                http://www.mentoryouth.com/

 

 

Walt Mueller's Commentary

 

Television has also declared open season on the institution of marriage. While marriage in American may be on shaky ground, TV usually misses the opportunity to provide positive models and encouraging messages that would facilitate stronger marriages . . . When TV popularizes and legitimizes notions of home life and family roles that have never before been accepted as normal, our kids can grow up to accept and act out these attitudes.

                - Excerpt from Walt's award winning book, Understanding Today's Youth Culture, p. 148.

 

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The CPYU "Youth Culture e-Update" is a bi-weekly e-mail resource on relevant topics of interest for youth workers, parents, and educators. The Center for Parent/Youth Understanding is a non-profit organization providing information and analysis on today's rapidly changing youth culture. To contact us, write to Eupdate@cpyu.org or PO Box 414 Elizabethtown, PA 17022, or call 717-361-8429, or fax 717-361-8964.

"Browser Discretion Advisory": CPYU does not necessarily endorse, support, or condone the organizations/sites for which we've provided you with links, nor does CPYU necessarily agree with the conclusions and/or recommendations of studies cited. Some are listed for informational and research purposes only as they are prevalent in youth culture today.

CPYU grants permission to cite or quote the "CPYU Youth Culture e-Update" electronically or in print as long as the source is cited as "the Center for Parent/Youth Understanding's Youth Culture e-Update - Doug West, ed."

 

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